Senior Manager - End User Business

United Arab Emirates Europe, Middle East and AfricaUnited Arab Emirates
HID Global
Job Type: 
Functional Area: 
Job Level: 
Mid-Senior Level

Senior Manager - End User Business REQ 1739


Location: Middle East

Travel: 50% plus


Securing your Future!

Build the future of digital identity! HID Global’s Physical Access Control Solution (PACS). Our award-winning access control systems extend capabilities, improve operational efficiencies and instil confidence that precious assets, resources and people are secured and protected. Every day, we create the most innovative global authentication solutions for a variety of customer applications. We are a diverse, multidisciplined, growing multinational technical company that offers its employees a fun work environment, flexibility and career opportunity. We are the Evolution of Authentication.


What you will be part of:

HID Global powers the trusted identities of the worlds people, places and things. We make it possible for people to transact safely, work productively and travel freely. Our product and services are used by millions of people around the world to navigate their everyday lives.


Working at HID:

HID Global is an innovative fast paced organisation, with many possibilities to make a difference and add value. We empower our employees to achieve great things by taking ownership of their future career.

We value diversity and endorse an open-minded collaborative working environment. We are a company with integrity at our core. HID Global are committed to our employee engagement offering a range of employee benefits and  initiatives with events and activities happening all the time.



This role requires a knowledgeable and experienced business professional to work with a highly experienced business development team that is constantly driving an increase in HID Global’s image and sales opportunities within the Top 150 private enterprises in selected industries per region.  The actions of this position will result in

- Expanding HID footprint to emerging regions where end user touch had not been executed

- Coherent and consistent project acquisitions where HID Global will act as the “Trusted Advisor” to both the End-user and Influencer communities

- Creating pull-through sales value to the supply channel for HID Global’ s products and services with main focus on Global Business Area of Physical Access Control Solutions and its Strategic Growth Initiatives.

The regions where these activities are foreseen are Middle East and Africa with a specific focus in the GCC region. Successful candidates will be able to scope out growth verticals and solution scope required for the region in access control. The professional shall feel at home being “voice of HID” in front of C level people, senior managers, decision makers and convey relevant message with the team.


What excites you:

  • Identify, prioritize, schedule, pursue, and deliver strategic Key End-user sales and project opportunities for target fulfillment
  • Understand the business models and business priorities of the Key End-user accounts as it relates to security,
  • Build long term relationship thru direct and indirect touch,
  • Advise and schedule the deployment of required Key End-user programs to address individual End-user needs,
  • Cooperate with and coordinate company internal vertical business development, consultant business teams and technical resources to effectively communicate the expansion / transition to future technology, especially in emerging and new regions
  • Provide educational/awareness briefings for End-users to reinforce HID Global’s role as “Trusted Advisor”,
  • Use of innovative marketing tools to nurture this relationship,
  • Orchestrate Key End-user seminars to better understand the required features & functions of future technologies, 
  • Deliver Key End-user presentations during “face to face” introductory meetings,
  • Attend applicable industry tradeshows, meetings and other HID internal and external events, especially with focus on speaking and presentation opportunity,

What excites us:

  • Understanding and driving business ethically with ability to connect the dots
  • Rallying all hands through enthusiasm and buy in to “win”
  • Advocating for the end user and his journey and always keeping regional relevance and user experience in focus
  • Team work with positive attitude and respect
  • Curiosity: to learn and to bridge gaps identified continuously and asking “why”

To do so:

  • Utilize CRM for opportunity creation, tracking and development for key accounts
  • Make the knowledge available to HID sales and product marketing teams for planning and fulfillment purposes
  • Expand and maintain a comprehensive database of key and named end-user accounts in regions that are under the supervision of team members and support team to build and maintain their database for team regions,
  • Maintain a high degree of product knowledge, more on the spectrum/benefit/road map level and represent region’s status, requirements and asks to larger PACS organization
  • Provide timely and accurate monthly status report of group activities and progress using SFDC,
  • Cooperate with vertical marketing for end user focused tools: Development of whitepapers, brochures, web presence, speaker engagements, end user events, dedicated list procurement and lead nurturing.
  • Achieve End User project revenues target from focus verticals

It is critical that the manager empowers the end user managers in the region and help the team grow in skills and competence and support the team to achieve the revenue projections.


Education and/or Experience
• Bachelor’s degree and minimum of 10+ years of related access control business management experience at global or regional level

• A professional track record of significant project experience and wins in any of the following verticals in the GCC is mandatory: Government, Energy, Banking, Telecoms, Commercial Real Estate, Higher Education and Transportation.

• Excellent communication, analytical and financial skills
• Strong leadership skills with cultural sensitivity and experience in influencing diverse teams
• Ability to think critically and creatively and to contribute in a team environment
• Ability to use the internal and external tools to gather and interpret data

Language Skills

• Ability to effectively communicate in the English language verbally and in writing.
• Ability to speak Arabic is a plus and preferred.
• Ability to read and interpret technical journals, specifications, international technical standards, etc.

Work Requirements

  • International travel required in the region hence employee must possess or can acquire a valid Passport and has the ability to travel.
  • Able for travel within North Africa and Middle East including KSA and other key growth regions in the GCC.


Final Application Date: 31 May 2021

HID Global is an equal opportunities employer


HID Global powers the trusted identities of the world’s people, places and things. We make it possible for people to transact safely, work productively and travel freely. Our trusted identity solutions give people secure and convenient access to physical and digital places and connect things that can be accurately identified, verified and tracked digitally. Millions of people around the world use HID products and services to navigate their everyday lives, and over 2 billion things are connected through HID technology. We work with governments, educational institutions, hospitals, financial institutions, industrial businesses and some of the most innovative companies on the planet. Headquartered in Austin, Texas, HID Global has over 4,000 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit