The Value of Video: Don’t tell me, show me


I’m no Julia Child in the kitchen, and I’m big enough to admit it.

In fact, many of my own culinary “episodes” have resulted in the utter destruction of various poultry, pasta and produce, resembling nothing like the savory, delectable meal I had happily envisioned. It’s not that I can’t follow a recipe. But sometimes words, or even pictures on a page aren’t sufficient to communicate the subtle nuance of timing in the kitchen.

Things are changing for me, however. Thanks to the many “How To” videos now available online, I’ve learned how to cut an onion like a pro from Henckels, and how to scramble practically perfect eggs from Gordon Ramsay. I can finally sauté chicken without the smoke alarm going off, and I even learned how to carve a whole pineapple for my recent foray into fresh fruit smoothies.

As a customer recently reminded me at an HID event, “if a picture is worth 1,000 words, then a video is worth 1,000 pictures.” We were talking about the value of video in illustrating complex concepts and process. HID’s sibling group at ASSA ABLOY Mobile Keys has done a beautiful job exploring new trends in NFC solutions through animated video.

You can also find a selection of instructional videos, case studies, and interviews available on HID’s video library. But just how helpful are videos? We’d like to know. Take our poll below and see how your vote compares to other visitors.

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