Is social media a place for business?

apojen's picture

You may love or not love social media. Personally, I love it! Not only for my personal networks and keeping in touch with family and friends, but as a way of keeping up with the latest trends in my profession, the field of communications and in our industry.

Examples of what is defined as social media are not just the best-known examples such as blogs, micro blogs (like Twitter), social networks (like Facebook), and video sharing services (like YouTube). Social media also extends to image sharing services (like Flickr), bookmark sharing services, and wikis; it’s also all other types of interactive platforms where people come together to share information.

Did you know that today Facebook has more than 400 million active users and that 50 percent of them log on to Facebook in any given day? Or that every minute, 24 hours of video is uploaded on YouTube? In fact, YouTube has become the second most used search engine next to Google. There is a lot of activity going on out there!

A key to understanding social media, I believe, is to understand that it is centered around people rather than technology, and that the principles driving social media are human. Technology is merely an enabler and facilitator of fundamental human activities. As a company you can decide not to take part on these terms, but even if you don’t participate, you can’t prevent any discussions or information to circulate. And participating in these discussions can give you valuable information on what is being talked about in regard to your company, brand or products, as well as that of your competitors.

You could say that companies adapting or engaging in social media forums are stepping away from conventional communication methods and moving towards seeking dialogue with groups or individuals; and that they participate in the conversation about their company in these channels instead of standing by as spectators. And there are benefits that can affect your business. Sales people can benefit from using social media to create real results. You can use social media marketing of your products or services. And there are great opportunities for brand building.

On a day to day basis I work at ASSA ABLOY, parent company of HID Global. But recently I had the privilege to work with HID here in Irvine, California for a few weeks. Both HID and ASSA ABLOY use social media. So far, HID is communicating, seeking dialogue and listening in on the buzz on Facebook, Twitter, YouTube, Flickr and LinkedIn.

I am curious to know if you use social media and how are you using it? Which is your favorite?

Please take the poll or comment. We’d like to know your view on social media!


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Interested in following HID Global in social media? This is where you’ll find us:,,,, and

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